When should I use Deep links instead of standard links?

Deep links make the most sense in situations when your audience is likely to be on mobile devices. They can detect whether the app is installed and open it directly, creating a much smoother experience. If the app isn’t available, they can fall back to a web page or app store, so the journey doesn’t break.

Standard short links are still perfectly fine for simple use cases – like sharing a webpage where no app interaction is needed or where a single, consistent destination is enough.

So, use Deep links when precision, context, and a seamless mobile experience matter. Stick with standard links when straightforward redirection does the job.

For more information, see How do I create a Deep link with Cut0?