Cut0 provides comprehensive analytics for your shortened links, offering valuable insights into their performance. You can monitor key metrics such as total clicks, user locations, devices and browsers used, and the time of day interactions occur. Additionally, trends over time can be tracked to identify peak engagement periods and evaluate the effectiveness of various traffic sources. This information helps you understand audience behavior, determine which channels drive the most traffic, and see which platforms or devices are most commonly used, allowing you to refine your marketing strategies and boost user engagement.
Note: By default, the data is displayed for the past month, calculated back from the current date. To view the complete dataset without any time restrictions, click Clear filters in the Filters & Download section.
To access your link analytics, simply sign in to your Cut0 account and go to the Analytics section. From here, you can explore detailed data and refine it using filters to focus on what matters most:
- Key performance metrics
- Referral sources & Engagement by region
- My team link stats & Clicks stats
- Total links created & Total clicks
- Links expiring
Key performance metrics
This section located right at the top of the page provides an overview of key metrics, including link performance and overall resource usage.
- Performance metrics (left section): Offers a snapshot of key statistics that summarize link performance and user interactions, providing insights into overall engagement and the success of link-sharing campaigns.
- Links created: Shows the total number of links shortened within the system, reflecting overall link creation activity.
- Total clicks: Indicates the cumulative clicks across all links, highlighting audience engagement and the impact of shared links.
- Average clicks per link: Represents the mean number of clicks each link has received, helping gauge link effectiveness and audience interest.
- Unique visitors: Displays the count of individual users who clicked the links, offering a measure of audience reach distinct from repeated clicks.
- Clicks today: Monitors the clicks recorded today, allowing you to track link activity in real time.
- Resource and team statistics (right section): Highlights data on link and QR activity along with team size information. It serves as a tool for monitoring resource utilization and collaborative efforts.
- Number of links and QR codes used this month: Shows how many links and QR images have been produced by your team compared with the permitted maximum. Monitoring this value makes it easier to manage resources and control link generation effectively.
- Number of clicks and scans tracked this month: Reflects the total number of interactions recorded, including link clicks and QR scans, providing a clear view of engagement over the current month in relation to the organization limit.
- Top 5 Most Popular Links: Gives an overview of the five links with the greatest user interaction. By selecting the eye icon, you can view the most frequently clicked links, showcasing the resources with the strongest performance. The More button takes you to the Analytics page for that specific link.
- My team size: Shows how many active team members are involved in creating and managing links. This figure illustrates the group’s overall capacity and the level of cooperation within the platform.
Referral Sources & Engagement by Region
This part of the analytics section centers on referral sources and location-based data. These panels indicate where incoming traffic comes from and how users interact across different areas, offering clarity on audience spread and the effectiveness of traffic channels.
- Referral Sources: Gives a broader view of where your traffic originates, helping you understand how people are finding and engaging with your links over time. It highlights the sources that contribute most to your overall activity, making it easier to spot patterns in user behavior, evaluate the effectiveness of your distribution efforts, and better understand how your content reaches its audience.
- Engagement by Region: Reveals how link activity is distributed geographically, breaking down engagement by both country and city. It supports monitoring performance across regions and highlights areas with the strongest interaction.
- Countries: Shows the number of clicks attributed to each country. Results are arranged in descending order, so the top-performing regions appear first, making it clear where most traffic originates.
- Cities: Switches the view from national to local insights, presenting engagement at the city level. This deeper breakdown helps uncover specific locations with notable traffic and supports refined targeting.
My team link stats & Clicks stats
This segment of analytics centers on two areas: team effectiveness and user technology preferences. The panels display how much each member contributes to link activity and indicate the operating systems and devices generating clicks. The data is valuable for monitoring productivity and refining support for widely used platforms.
- My team link stats: Monitors the number of clicks and links generated by each team member, making it easy to compare performance. This gives a clear view of top performers while also helping you track each person’s contribution to overall link activity.
- Clicks: Displays clicks per team member using horizontal bars, where longer bars indicate higher engagement. This visual representation quickly highlights the most active contributors.
- Links created: Switches the view to show the number of links each member has generated. This provides a clear view of top performers.
- Clicks stats: Analyzes user clicks according to technological factors such as operating system, device type, and browser, revealing patterns in how users engage with links based on their preferred platforms.
- OS: Shows clicks distributed by operating system using horizontal bars, making it easy to monitor engagement across different platforms.
- Device format: Switches the view to categorize clicks by device format (e.g., mobile, tablet, desktop), highlighting which devices are most frequently used to access links.
- Device: Breaks down click data by specific device models, offering a more detailed view of user interaction.
- Browser: Displays click counts for each web browser, providing insight into the role of browsers in driving link engagement.
Total links created & Total clicks
These two panels chart link generation and click activity across different time periods. By visualizing these trends, users can more easily monitor fluctuations, identify consistent patterns, and base decisions on clear daily performance data. The visual overview of daily performance helps guide decisions based on actual usage data.
- Total links created: Presents a line chart showing how many links were produced during a specified period. This visual helps track trends and fluctuations in link generation.
- Graph Line: Points on the line reflect daily link counts, with higher points marking active days and lower points indicating reduced activity.
- X-Axis (Time interval): Represents the selected timeline, giving context to when links were created, whether by day or week.
- Y-Axis (Number of created links): Indicates the number of links generated, enabling easy comparison between different days.
- Total clicks: Shows a line graph tracking the number of clicks over time, helping to visualize audience engagement and identify trends in link performance.
- Graph Line: Plots daily click totals, with higher points indicating days of greater activity and lower points showing reduced engagement.
- Group by Dropdown: Offers options to group data by day or hour, tailoring the view to specific reporting requirements.
- X-Axis (Time interval): Marks the dates or time periods for each entry, giving context for interpreting click patterns.
- Y-Axis (Number of clicks): Displays the total number of clicks, allowing easy comparison of audience interaction across the timeframe.
Links expiring
The final section of the analytics page is dedicated to monitoring link expirations, giving a clear view of links approaching their end date. Links are grouped by those expiring today, tomorrow, and within the next week, enabling proactive management and timely renewal of important links.
- Links expiring: Tracks links approaching expiration across three timeframes – today, tomorrow, and the upcoming week. Colored indicators (red for today, orange for tomorrow, green for next week) help prioritize which links need immediate action to maintain engagement and prevent disruptions.
- Today: Shows the number of links expiring by the end of the current day, providing instant awareness of urgent items.
- Tomorrow: Displays links set to expire the following day, allowing planning for short-term renewals or replacements.
- Next week: Highlights links expiring within the next seven days, offering a broader view for managing upcoming expirations and ensuring continuity.
Filters
All above data can be filtered as needed to narrow down analytics data by applying specific criteria:
- Date – lets you define a specific date range to limit the displayed data, focusing analytics on a chosen timeframe. Note that by default 1-month period is selected going back from the current date. You can view the total analytics by clicking Clear filters.
- Links – filters results to show metrics for selected URLs, enabling analysis of individual link performance.
- Country – provides the ability to filter link activity by country, highlighting engagement from different geographical regions.
- City – refines analytics by city, offering more localized insights into how links are being interacted with.
- OS- filters data according to the operating system used by visitors when accessing links.
- Browser – enables filtering by the browser type, giving insights into how different browsers impact link interactions.
- Device – allows data to be filtered by device model, such as iPhone or Samsung, helping identify which devices are most frequently used by your audience.
- Action buttons:
- Apply Filters – activates the chosen filters and updates the analytics data displayed on the page.
- Clear Filters – removes all active filters, restoring the page to its default, unfiltered view.
- Download in CSV – exports the filtered analytics data in CSV format for further analysis or reporting purposes.